"This should be fun..."

This was the first thought that came into my mind when I was introduced to copywriting.

Why..? Because I was about to get paid for what I was good at (Selling), that too, without uttering a single word. I was so excited I dropped the college placement and without even a graduation degree I went on to explore the world of marketing.

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Went on to start Tatermedia without much experience and knowledge and vision, little did I realise that I was the Titanic who judged the iceberg by its tip. The good thing was I was the modern-day Titanic with super-sensitive radar that could detect the iceberg from miles away, so I put a pin on the Tatermedia and started exploring the frontend and backend of marketing as a freelancer.

If you are in business, you know how hard the technical parts of marketings are. It not only starts from strategising the funnel but it requires a tech-savvy team comprised of creativist, analyst and developer to work together to run the business on automation. Which is why people prefer Growth Marketers.

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And below is my story as a Growth Marketer.

And I don't know why people call it a portfolio...